
Welcome to RHOYE
RHOYE is a dynamic Australian brand house, proudly founded by Emily Berlach in 2014 with the creation of her iconic brand, Bohemian Traders. Since then, we’ve grown into a thriving portfolio of brands, each offering high-quality, stylish, and versatile products for modern consumers. Owned and operated by husband-and-wife duo, David and Emily Berlach, RHOYE is built on passion, creativity, and a dedication to excellence.
At RHOYE, our mission is to inspire confidence, creativity, and individuality through thoughtfully designed collections. With a strong foundation in fashion, we’ve expanded into a diverse range of brands that reflect exceptional design, craftsmanship, and forward-thinking style. Every brand within the RHOYE family embodies our commitment to quality, attention to detail, and genuine connection to our customers’ lifestyles.
We believe in the power of storytelling through products crafted to evoke style, grace, and everyday versatile cool. From our first brand launch to our ever-expanding collection, we’re focused on delivering innovation, functionality, and timeless appeal.